Guidelines

Description

Send Relief is the Southern Baptist compassion ministry meeting physical and spiritual needs in Jesus' name. Working alongside churches and believers, we respond to crisis and strengthen communities around the world.

Brand Attributes

Relational. Action-Oriented. Practical.

Key Audiences

SBC Pastor — Church leaders who want to be equipped to engage their congregations to meet needs and respond to crisis

SBC Church Member — People moved to participate in domestic and global outreach opportunities

Colors

The Send Relief color palette serves as a foundational component that works universally across all media.

SR Primary

#10294C

SR Primary

#FFCB0F

SR Secondary

#E56B27

SR Tertiary

#3C7CA0

SR Tertiary

#69C9CA

SR Tertiary

#0C4843

SR Tertiary

#A34A28

SR Tertiary

#A92D24

SR Tertiary

#FBAC33

SR Tertiary

#FFC56D

SR Tertiary

#E5DED3

Logos

These are the approved configurations for the Send Relief logo. The stacked version should primarily be used.

Stacked

Download

Linear

Download

Using the Logo

To protect the integrity of the Send Relief brand visual identity, please avoid altering the logo in any way.
Any use should be submitted to brandapprovals@namb.net for approval prior to use.
  • Do not scale or colorize logo elements independently.
  • Do not place on backgrounds that affect readability.
  • Do not modify color or design.
  • Do not stretch or skew.
  • Do not rearrange elements.
  • Do not crop or bleed off page.
  • Do not tilt or rotate.
  • Do not add dimension.
  • Keep sufficient clear space around logo.

Photography

Photography should be the primary element used in Send Relief designs to give a storytelling feel and evoke emotion. The photography style is candid and aims to capture real, authentic moments. Natural lighting should be used whenever possible.

Typography

Send Relief's brand typography consists of two typefaces, Gotham and Mrs Eaves. If a free font is needed, use Montserrat in place of Gotham and Baskerville in place of Mrs Eaves.

Brand Aesthetic

The following are examples of how we apply brand elements to create a cohesive brand aesthetic. Please remain consistent with these aesthetic treatments unless instructed otherwise by the Marketing Creative Team.